Funnel Pages: Where Building Client Dreams Meets Comic Relief
- sherylcataluna
- Sep 25, 2023
- 3 min read
Creating funnel pages for clients is like walking a tightrope while juggling flaming bowling pins—you're aiming for success, but sometimes you just want to laugh at the absurdity of it all. In this humorous take on the world of marketing funnels, we'll explore the comical side of crafting those oh-so-serious client funnel pages.
Designing funnel pages for clients is like trying to find the 'pop' in Comic Sans—sometimes you have to embrace the absurdity to make dreams come true.
1. The "Client's Dream Funnel" Illusion
Clients often approach you with grand visions of their ideal funnel. It's like they're describing an amusement park ride: "I want it to start with a thrilling headline, followed by a heart-pounding call-to-action, and finish with fireworks of conversions!" You nod along, secretly wondering if they'd like a rollercoaster loop in there too.
2. The Heroic Designer's Dilemma
As the heroic designer, you're tasked with turning your client's dreams into a reality. You select the perfect fonts and colors, meticulously arrange elements, and then the client suggests Comic Sans as the headline font. Your inner design guru cringes, but you valiantly oblige while trying not to burst into laughter.
3. The Button That Changes Lives
Clients believe that the color of the call-to-action button can change the fate of humanity. "Make it pop," they say. So, you go on a quest to discover the ultimate shade of "pop," somewhere between neon green and radioactive orange. Who knew saving the world was just a button color away?
4. The Copy Conundrum
Writing copy for the funnel pages can feel like composing the world's shortest epic saga. You're expected to convey the essence of a brand, tell a gripping story, and elicit emotions—all within 50 characters or less. It's like writing a novel on a postage stamp.
5. The Customer's Journey Mystery Tour
Clients envision the customer's journey through the funnel as an epic quest with twists, turns, and a grand revelation at the end. In reality, it's more like a choose-your-own-adventure book where customers accidentally skip chapters and end up at unexpected conclusions.
6. The Conversion Odyssey
Ah, the elusive conversion rate! Clients eagerly await the moment when their funnel delivers a landslide of conversions. But sometimes, the conversion rate is about as predictable as a squirrel on a sugar high—darting here and there with no rhyme or reason.
7. The A/B Testing Shuffle
Clients love A/B testing because it sounds fancy and scientific. Little do they know it often involves minor changes like swapping a period for an exclamation point. You run the test, and miraculously, the exclamation point wins, boosting conversions by 0.001%. Success!
8. The "Funnel Full of Holes" Dilemma
Despite your best efforts, there's always that one elusive step in the funnel where customers seem to vanish into thin air. It's like trying to catch fog with a butterfly net—an exercise in futility that leaves you scratching your head.
9. The Post-Funnel Review
After the funnel goes live, clients eagerly await the results. When it's a roaring success, they take all the credit. When it falls short, they ask, "Did you remember to use Comic Sans?" It's a mystery how fonts hold such power over fate.
Creating funnel pages for clients is a blend of creative genius, technical wizardry, and a touch of absurdity. While the process can be a rollercoaster ride filled with laughter, it's all part of the fun in the world of digital marketing. Embrace the quirks, keep your sense of humor intact, and remember that even the most serious funnel can use a good dose of comedy to keep things flowing smoothly.
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